Grief and Growth, Pain and Purpose: Owning Your Story with Ashleigh Conwell
In this deeply moving episode of Owners Outlook, Shaun Lord sits down with Ashleigh Conwell to explore a story of unimaginable loss, resilience, and ultimately, transformation
At just 29 years old, Ashleigh became a widow while 17 weeks pregnant with triplets. Within 12 months, she had lost three father figures in her life and welcomed three premature babies into the world — navigating profound grief and overwhelming joy in parallel
In this conversation, Ashleigh opens up about what survival truly looked like in those early days, from taking life 10 minutes at a time to acknowledging the moment she realised she had a choice: to rebuild her mindset for herself and for her children
Together, Shaun and Ashleigh unpack:
Navigating Grief and Survival
What it means to sit with grief rather than suppress it
The physical impact of trauma and the body’s response to shock
The powerful turning point after 365 days of tears ashleigh-owners (3)
Rebuilding Mindset and Identity
The courage to admit “I’m not okay” and seek deeper support
Trialling trauma therapies including EMDR and tapping
Finding balance between positivity and emotional honesty ashleigh-owners (3)
Small Habits, Big Impact
The simple daily rituals that anchor her mornings and evenings
How gratitude at the dinner table reshaped her family dynamic
Holding joy and heartbreak at the same time ashleigh-owners (3)
Creating Yellow Falcon
Why Ashleigh founded Yellow Falcon to support widows practically, not just emotionally
Turning her own “death admin” spreadsheets into structured resources and scripts
The meaning behind the name — and the symbolism of yellow as inner confidence ashleigh-owners (3)
This episode is not just about grief. It’s about identity. It’s about boundaries. It’s about redefining success beyond titles and material things, and instead grounding it in inner joy, courage, and living life intentionally
As always, we close by asking: What does it mean to own your success?
For Ashleigh, it’s about owning her story, protecting her values, and choosing joy despite the heartache
If you’ve ever faced a season that felt impossible, this conversation is a reminder that rebuilding is possible — even if it starts with just 10 minutes at a time.