Designing a life you love: Redefining success through work travel & Self-Care with Emma Lovell
In this episode of Owners Outlook, Shaun Lord sits down with entrepreneur, author, and coach Emma Lovell to explore how a life-changing accident became the unexpected beginning of a business journey that has now spanned more than 16 years.
What started with Emma breaking her back in a snowboarding accident during university ultimately led her to launch her first business while recovering in hospital — a moment that reshaped how she viewed work, life, and success. Instead of waiting for the “perfect time,” Emma decided to start where she was, building a business that would evolve alongside her life.
Today, Emma helps people design what she calls a “Bleisure Life” — a philosophy focused on harmonising work, travel, and self-care so success feels good on the inside, not just the outside.
In this conversation, Shaun and Emma explore what it really means to step off the traditional path, listen to the signals life gives you, and build a life that aligns with your values.
Here’s what you can expect from this episode:
Turning Adversity Into Opportunity
• How a snowboarding accident sparked Emma’s entrepreneurial journey
• Why starting imperfectly can lead to long-term success
• The role adversity can play in creating clarity and direction
Building a Business That Evolves With You
• Emma’s transition from PR and marketing into coaching and personal branding
• Recognising when your experiences become the value you offer others
• Why businesses — and people — are allowed to evolve
The Bleisure Life Philosophy
• What “Bleisure” really means beyond conferences and work trips
• Why harmony matters more than balance
• How travel, leisure, and self-care can actually improve productivity
Money, Freedom and Creating Options
• Why relying on one income stream can limit your options
• How Emma reframed the way she thinks about earning money
• The mindset shifts that create more freedom in life and work
Mindset Shifts That Change Everything
• Why rest and pause can be more powerful than pushing harder
• Learning to say no so you can say yes to what matters most
• Why success is a feeling — not just a milestone
This episode is a reminder that owning your success doesn’t mean chasing more — it means creating a life that genuinely feels good to live.